Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business, with particular attention paid to the alcohol beverage industry and its unique issues.
Key Features
- Responsible marketing: Focus on promotional and advertising campaigns and strategies.
- Risk management: Addressing the particular risks inherent in any alcoholic product.
- Abuse prevention & education: Emphasising the importance of research and education related to alcohol use.
- Legal and ethical aspects: Exploring the legal implications and ethical standards within the alcohol industry.
Additional Information
This will be the seventh volume in the ICAP Series on Alcohol in Society.
